How to Get Your Business Degree in Marketing

By Joe Cooper
Career Colleges Columnist

A bachelor's degree in business is the most popular bachelor's degree out there for a good reason: options. Earning your business degree in marketing will give you the options you're looking for after graduation, including location, industry, and job role.

Graduates with a business degree are qualified for entry-level positions at major companies. Add on a specialization in marketing, and you're ready for challenging marketing jobs at a number of companies in a number of fields.

What is Marketing?

Marketing is the study of markets, products, and the trends that appear in sales. In your online degree program, you will learn advertising and business management. You will study products and what makes them sell and compete against other products. You will learn how marketing plans and strategies are created, and how to apply them in business.

Marketing affects every type of company in business, and this is what gives you the option of working almost anywhere.

What Are the Options?

The reason a business degree is so popular is because of its versatility. Can you work in technology? Sure. Corporate America? Absolutely. Healthcare? No problem. Entertainment? Yes. And with a specialization in marketing, you could have any one or more of the following job titles:

Sales Representative
Advertisement Representative
Product Manager
Marketing Analyst
Marketing Manager
Communications Specialist
Event Planner
Publicist

The starting salary for new graduates with a degree in marketing was $33,873 two years ago. With your degree, some experience, and a healthy dose of ambition, you'll be eligible to make a lot more throughout your marketing career.

About the Author
Joe Cooper is a freelance education and technology writer and edits medical literature. He holds a bachelor's in American Literature from UCLA.

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